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May 5th, 2010 - Jamit Software Launches the Market!
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Author Topic: Advertising between the jop posts - how?  (Read 10194 times)
Global Moderator
Hero Member
Posts: 255

« Reply #15 on: May 09, 2011, 06:21:50 am »

Google recommended ad placement:
Top Rectangle ad or Leaderboard.
One ad at the right column and one at the bottom.
This is sufficient to have a good click through rate.

Placing ads between ad posts is not recommended, it might some times mislead the user to click on the ad, you should look at big job boards how they have the ad placements.
Jr. Member
Posts: 15

« Reply #16 on: May 10, 2011, 07:13:41 pm »

Google's advice is rather more sophisticated than that - and as they put it "tight integration within the content" is positively encouraged.

As to click-rates/ad revenue - embedding the ads in the content has doubled my CTR and had a commensurate impact on revenues.

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